This is a tourist destinations assignment sample in which we discuss UK tourism industry and destinations of UK for tourists.
The UK is one of the most popular destinations in the world, attracting 32m overseas visitors every year. These visitors generate £19bn pa in export earnings for the UK economy (more than North Sea oil), of which £3.5bn goes straight to the Exchequer through Air Passenger Duty and VAT to help fund health, education and other public services. When domestic and day visits are included, the total tax income to the Treasury is estimated at around £15bn pa. In addition, British residents take around 70m overseas trips each year for business, leisure and to visit friends and relatives. As a consequence of being an international travel hub, the UK is the base for three of the top five international airlines, three of the world’s largest tourism wholesalers and the premier global travel buyers’ convention (World Travel Market) is held in London each year (Vellas, 1999) and because travel and tourism is an integral component of modern life, the economic benefits associated with the industry are spread throughout the UK. Almost all regions receive more than £5bn per annum in tourism expenditure and employee over 100,000 people in tourism related jobs.
The above graph shows some famous travel destination in UK and the visitor count along with revenue they accounted for and employment generated.
The graph above shows monthly revenue generated due to the inflow of tourism in the UK (Fyall, 2009).
The UK has the fifth largest tourism industry in the world. It is a major component of the UK economy generating £114bn per annum and supporting 2.65m jobs. It includes travel undertaken for leisure, for business and to visit friends and relatives and comprises some 200,000 enterprises – 80% of which are SMEs. Total revenue from tourists to UK in 2011 was 110 bn pounds per annum and it rose to 125 bn pounds per annum in 2012. The number of visitors traveling to UK is segregated in the graph below.
United Kingdom basically consists of four major countries that ought to be visited (Ritchie, 1994). These four countries are: –
- England or Britain–England is one of the biggest countries located in the United Kingdom. It has over 600 miles of coastline and is home to seven of the UNESCO’S world heritage sites. These include Hadrian’s Wall in the North East, Stonehenge in the South West of England, Canterbury Cathedral on the South East of England and the Tower of London and Maritime Greenwich in central London. Other activities one can indulge in England include visits to safari’s, shopping, sports, savoring mouthwatering delicacies etc. The UK tourism report shows that total inbound revenue of 8000 Million Pounds in 2012 is the highest for London, England amongst all the countries of UK. In terms of Visitor number it’s the second highest with close to 5000 Million visitors.
- Northern Ireland – Northern Ireland is the smallest country in UK and is known for its breathtaking mountains and majestic valleys. One can easily see the entire country in some 4-5 days by camping at one base camp in the central part of Ireland. The major attraction of Northern Ireland is the Causeway Coast which is home to some of the country’s most popular tourist attractions, the Giant’s Causeway and the Carrick-a-Rede Rope Bridge. The UK travel and tourism report shows that total inbound revenue generated in year 2012 is close to 2000 Million Pounds and in terms of visitor number it’s at 1000 million visitors.
- Scotland –Scotland is a diverse country with close to 800 small and big islands most of which are uninhabited. Scotland is home to some of the most beautiful landscapes, coastlines and breathtaking lochs. Scotland has given some of the best painters and writers to the world. It is a great cultural heritage sight. According to the UK tourism report of 2012 total inbound revenue is close to 4000 Million Pounds and visitor number is close to 2000 Million.
- Wales – A small country bordered by England on the east is known for its natural beauty and majestic landscapes. Total country is spread in an area of 150 sq kms and is home to 3 national parks, old roman forts, castles and sights linked to King Arthur and Merlin the magician.
The statistics of tourist in flow and nights booked and annual spend at places in United Kingdom is given below: –
According to the Table given above, it goes to show that out of all the countries visited in the United Kingdom, England tops the list with the most number of visitors. Also Nights sold out in England are also high with the spending in million pounds also the highest in England. This can be attributed to the fact that England being diverse and a big country with lots of destinations worth visiting is flocked by the highest number of tourists. Also Northern Ireland is a small country and people tend to stay there only for a short period of time and travel during the day to nearby places. The future trends mainly show the growing influx of tourism towards England owing to a large presence of tourist destinations, shopping arcades etc. The total inflow of tourists is directly proportional to night’s expenditure and spends on other activities. It also shows that some people did book some nights in the UK but then haven’t stayed there due to some other emergency and they are referred to as Nil Nights. They have been subtracted from the total revenue and night’s calculation respectively. It goes to show that the average spend per night in UK is close to 580 pounds and a person coming from outside tends to spend close to 7.6 nights in UK (Cockerell, 1990).
The worldwide tourist destination selected is Paris which is the capital city of France. Paris is one of the most popular tourist destinations in Europe with close to 8.58 Million visitors visiting it annually. People from United States account for the highest number of visitors to the city of Paris. Paris is also one of the most populous cities of France and is known for its architectural marvels. Years of cultural and political development have led to the creation of many monuments and landscapes worth seeing. Since ancient time France has been the center point of all political and cultural events. Be it the French Revolution or the fashion week Paris has always been in the news. Paris also has one of the highest GDP’s in the world estimated to be at $845 Billion. Due to the presence of all the major business, scientific and cultural hubs it’s one of the most widely visited tourist destinations worldwide.
- Cultural Features–Paris is considered to be the origin of various cultural attractions such as Louvre, Musée Picasso, Musée du Montparnasse and Musée National d’Art Moderne. Apart from these, Paris is also known for its cultural and historical monuments. Eiffel Tower, Notre Dame de Paris, Arc De Triumphe are some of the monuments of cultural and architectural importance. Paris museums and monuments are amongst the major treasures of Paris as they contain some of the world’s famous paintings like the Mona Lisa and Venus De Melo statue (Hiemstra, 2002).
- Social Features – Paris has been the international hub of fashion and design since a long time. Paris is the home of Haute Couture and has set the latest trends in fashion in the world. Fashion industry in Paris remain the second largest industry in France with home to famous fashion brands such as Chanel, Dior, Gvenchy, louis Vitton etc. Perfumes and cosmetics are also associated with the fashion industry and have been associated with Paris ever since. Paris is also known for giving the world some of the finest designers.
- Physical Features–France is the fifth largest country in Europe by area. The capital city of France is one of the most populated city in Europe. Paris is home to the finest architectural monuments such as the Eiffel Tower, Arc de Triumphe etc. The people here dress pretty casually but at some upscale functions you are required to dress pretty formally. The weather in Paris is pleasant all the year round and extremely cold in Jan – March. Paris is also known for its Football team, Paris St. Germaine that has competed in European level tournaments and is one of the richest football clubs in the world.
One of the leading tourist’s destinations in the world, Paris when compared to a tourist destination in a developing country such as India stands out in the following manner: –
- Cultural Features – India is a land of diverse cultures and ethnic backgrounds. India probably has the most diverse cultural presence in the world and when compared to Paris. India is culturally rich in terms of the flora and fauna presence. India is the seventh largest country in the world in terms of area and home to one of the Seven Wonders of the World. India was ruled by Kings in ancient times and it’s because of that it houses different architectural monuments. A few noteworthy monuments are the Taj Mahal, Red fort which make tourists from all over the world come and visit India.
- Social Features – People in India are from diverse social backgrounds and it’s the second most populated country in the world after China. India socially is the land of numerous festivals and they are celebrated all throughout the country with the same enthusiasm as in their home states. India is physically divided by 29 states but people here stand united and help each other in times when calamities have struck. People living in small establishments come together to celebrate the festivals be it north, south, east or west. India has a strong presence in the industrial sector and is the highest contributor in terms of revenue to the travel tourism services sector.
- Physical Features –With respect to physical presence India is home to many architectural marvels such as the Qutab Minar, Taj Mahal, Red Fort, Charminar etc. All these architectural monuments are the gift of the diverse cultures that are present in India. India on the north is surrounded by the mighty Himalayas which are the highest mountain range in the world. It’s surrounded by sea from three sides and is an important port for ships going to the South of the Asian sub-continent.
Now to compare the features described above to the features of the leading tourist destination in the world United States of America: –
- Cultural Features – United States of America is considered to be a country with varied cultural factions. Eastern and western coast differ in their cultures from the northern and southern regions. United States is home to people from different cultural backgrounds. People in Texas mostly own ranches and are into business. California is mostly inhabited by service class people. Ney York again home to both business men and service class people. It’s the home of Hollywood, the English movie Industry.
- Social Features – United States has been the international hub of the financial sector with the major investment banks based out of the Wall Street Area of United States. It’s also home to the second largest automobile hub after Germany in the city of Detroit.
- Physical Features–United States is home to many fine architectural monuments be it the Statue of Liberty or the Empire State Building. The world’s largest fall, Niagara Falls is also located in the United States. The annual revenue from tourism for the United States is close to $8.9 Billion. It’s also home to some of the world’s finest Management and Engineering Universities are every year United States sees a large influx of students as well as service professionals. It’s one of the major super powers in the world today. It’s also home to the United Nations the international body of peace and justice. Its headquarters are based out of Washington D.C.