This solution is part of Icon college sustainable tourism development assignment, discuss about the development of particular destination.
Discuss how your Project Proposals will benefit all Stake Holders, Public Sector Organizations, Private Sector Organizations and the Host Community of the Selected Destination.
The Kenya tourism industry is responsible for handling tourism in Kenya. Tourism industry if not properly planned and managed can then leave some permanent effects on the various elements of the destination like the physical, cultural, social, and economic elements. It is the second largest source of revenue for the country. Tourism development can even lead to effects like Kenya becoming alienating to the local residents;it might become overcrowded and noisy, and might even become a pressure on the infrastructure of the destination. Tourism development plan may not be designed in an inappropriate manner due to lack of proper tourism policies and even due to lack of some national and local tourism planning and regulation (Weaver & Oppermann, 2000). Thus it is the role and responsibility of the Government of Kenya, various private and public organizations and the stakeholders involved in the tourism sector of Kenya to ensure that while making plans for the development of tourism the long-term prosperity and most importantly the quality of life of the generations to come are thus not placed at risk. Thus it is necessary to develop a sustainable tourism which requires a lot of proper process of planning and management that will be beneficial for the host country as well as for the organizations that are situated in Kenya. The Multinational corporations always benefit the most from a tourism project proposal; this is because their main business strategy is to make profit on a global level. This particular project proposal will benefit them as they will like to invest in this tourism development project by which they can earn a lot of money from the foreign tourists. It is a world known fact that the tourism sector is such a sector that contributes in the economic growth of any region; it brings about development in Kenya. Tourism industry produces a lot of social benefits for the region, like creation of new jobs, improvement of infrastructure and development, etc. Through this proposal tourism will be making it possible for making it possible of meeting of different cultures. The proposal will also be positively contributing to the maintenance and improvement of the natural environment of the host country by means of protecting, maintaining of various national parks and other kinds of protected areas.In the creation and implementation of a project proposal it is very important for the government policies to play an important role in order to bring the goals of the proposals to life. Policies of the Kenyan government have to be taken into account before the proposal is implemented(McKercher, Cros & McKercher, 2002).The private as well as the public sector organizations have realized the ability of the proposals in order to raise their companies to a higher level. The project proposal once implemented will gain a lot of media coverage and thus will attract foreign visitors and will lead to an increase in benefits of the economy and will also help in creation of new job opportunities. This is the reason why the organizations play the role of major key players while bidding for and hosting for such tourist proposals. Tourism projects have different effects on the various aspects of the local region, likely the social and cultural aspects of that region. Kenya will benefit as the interaction between foreign tourists and the residents of the country increases. The foreigners when get introduced to the customs, traditions and standards of the host community they might like to adapt some of it in their personal lives and thus may help in promoting the local culture all over the world. The tourism projects will help the local region in an opportunity for job creation and will also provide and generate revenue at the international, national, regional and local levels. It will help the host country’s economy when the money that will come into the country will help in the development of the urban and rural areas of the host country which will in turn help in stimulating various new business enterprises.
Examine the various approaches to tourism planning and development including the features of tourism development and methods of measuring the impacts of tourism.
Planning is about setting and meeting objectives in an industry or organization. Although various approaches have been developed in general planning, like integrated, interactive, collaborative, bottom-up etc.
- THE NATURE OF PLANNING- Planning is the most essential activity in order to achieve the goals of a tourism development industry. According to various researchers the main focus of planning is to generate a lot of income and employment for its country. It also ensures that the resources are consumed so that the traveller is satisfied. Planning for an underdeveloped destination can be done by receiving guidelines from the other tourist destinations so as to develop tourism in the country. On the other hand for already developed countries planning is used as a means to revitalize the tourism industry in the country and thus to maintain its future in the country. Development process in any country depends on the local and the central government of a country (Sharpley, 2000). This takes place with consultation with the various private and public sectors of the country. In order to successfully design a development plan in any country it is very necessary to have a good understanding of the various objectives that needs to be achieved at all levels by a country.
- PLANNING APPROACHES- A major tradition to tourism planning is the kind of approach that any country has taken into consideration. Tourism is beneficial for both the residents as well as the tourists. Environmental objects of a country are thus promoted as an asset so as to increase the markets interest and thus increase the economic benefits of the country. As researchers have remarked that the local residents are not included in the planning processes of the country and are thus not given much of a consideration. Thus this approach is then developed with the help of various politicians and leaders who believe in the economic growth of the country and are always ready to promote it (Miller, 2001).
- IMPLEMENTATION OF PLANNING-When a plan is created it then needs to be implemented. Various tools, techniques and approaches are used in order to implement planning. These techniques are, for a better understanding of the term tourism it is really necessary to separate the various components involved in the tourism industry.Studies done by researches have thus identified that the planning practices have a wide variety of planning tools and techniques that can be used in order to fulfil the objectives of the industry.
- OUTPUTS OF TOURISM PLANNING-Once the plan is implemented it is then seen how the output of the plan is.In the tourism industry, there are examples where partnership arrangements are highly effective for the success of tourism planning and development. Since the public sector is mainly concerned with the provision of services to the residents, the resolving of land-use conflicts and the formulation and implementation of development policies, and the private sector is mainly concerned with profit of the company, partnerships between the private and public sector on various issues can benefit new tourist destinations. Community involvement in tourism can be viewed from two perspectives: in the benefits of tourism development and in the decision-making process.
- MEASURING TOURISM IMPACTS- The aim of planning is to evaluate whether objectives have been fulfilled through measuring the economic, environmental and social impacts. A review of tourism studies shows that development is mainly associated with economic prosperity. Therefore, the most frequently used measures in tourism research have been concerned with the economic impacts. Researchers have asserted that tourism economic potential can be understood as the gross increase in the income of people located in an area, usually measured in monetary terms, and the changes in incomes that may occur in the absence of the tourism Measures dealing with the direct benefits of tourism include labour earnings, business receipts, number of jobs, and tax revenue (Ritchie & Crouch, 2003).